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THE SLUMFLOWER


Award-winning Blogger & Author of 'What A Time To Be Alone'

Creator of #SAGGYBOOBSMATTER

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THE SLUMFLOWER


Award-winning Blogger & Author of 'What A Time To Be Alone'

Creator of #SAGGYBOOBSMATTER

 

AN UNSTOPPABLE ICON

ELLE  - The millennial mastermind” (2018)

THE DRUM - 50 of the Best Female Speakers (2018)

DAZED - "The Peckham native is this generation’s agony aunt" (2018)

GLAMOUR - "The woman behind rising movement, #SAGGYBOOBSMATTER" (2018)

HARPERS BAZAAR - "Her influence has received an overwhelmingly warm, amazing response" (2018)

TEEN VOGUE - "Chidera is most focused on getting a message of body positivity across to women" (2018)

 
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WHO IS THE SLUMFLOWER?


 

 

 

The Slumflower is actually a name which was directly inspired by Street Etiquette's 'Slumflower' project, centred around the idea of a rose growing from concrete. Growing up in Peckham, South-East London, Chidera shares so many similarities with this concept of beautifully growing, glowing and flourishing in an environment that mainly appears to promote the opposite, especially being a predominantly black neighbourhood which is currently undergoing heavy gentrification.

 

Referred to by Elle magazine as a 'millennial mastermind’ in their 'Stars On The Rise: 20 Power Players To Watch Out For In 2018’ list, Chidera Eggerue is an award-winning blogger and author with a fast-growing audience of over 100,000 across her social media accounts. As if meeting Oprah wasn't enough, Chidera was able to spend time with her during the UK press period for Disney's 'A Wrinkle In Time'!

 

After her recent appearance on ITV’s This Morning, Chidera has managed to drive a new conversation regarding the way we view women’s bodies. Scooping up Cosmopolitan’s ‘Highly Commended Disruptor/Changemaker of the Year 2018 Award’ and being placed on the #DAZED100 list have been some of Chidera’s recent achievements which have come from constantly sparking up conversations to do with body positivity - especially through the internet-breaking movement she created called #SAGGYBOOBSMATTER! Her recent BBC Newsbeat documentary on hair loss in young people has reshaped the way we view hair loss and she’s on a trailblazing path to encouraging us all to be more comfy in our flaws!

 

 


Last but not least, 
BLACK LIVES MATTER.

 

WHO IS THE SLUMFLOWER?


 

 

 

The Slumflower is actually a name which was directly inspired by Street Etiquette's 'Slumflower' project, centred around the idea of a rose growing from concrete. Growing up in Peckham, South-East London, Chidera shares so many similarities with this concept of beautifully growing, glowing and flourishing in an environment that mainly appears to promote the opposite, especially being a predominantly black neighbourhood which is currently undergoing heavy gentrification.

 

Referred to by Elle magazine as a 'millennial mastermind’ in their 'Stars On The Rise: 20 Power Players To Watch Out For In 2018’ list, Chidera Eggerue is an award-winning blogger and author with a fast-growing audience of over 100,000 across her social media accounts. As if meeting Oprah wasn't enough, Chidera was able to spend time with her during the UK press period for Disney's 'A Wrinkle In Time'!

 

After her recent appearance on ITV’s This Morning, Chidera has managed to drive a new conversation regarding the way we view women’s bodies. Scooping up Cosmopolitan’s ‘Highly Commended Disruptor/Changemaker of the Year 2018 Award’ and being placed on the #DAZED100 list have been some of Chidera’s recent achievements which have come from constantly sparking up conversations to do with body positivity - especially through the internet-breaking movement she created called #SAGGYBOOBSMATTER! Her recent BBC Newsbeat documentary on hair loss in young people has reshaped the way we view hair loss and she’s on a trailblazing path to encouraging us all to be more comfy in our flaws!

 

 


Last but not least, 
BLACK LIVES MATTER.

 

AS SEEN IN...

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SELF-LOVE


SELF-LOVE


KNOWING YOUR WORTH

YOU ARE VALUABLE.

Nobody's validation is worth lowering your value for. This life we have been gifted with, is far too short to be spent on chasing things and people that do not belong in our lives. The sooner you realise that you too, are deserving of the love you spoil others with, the sooner you will take some time out to actually give it to yourself. You deserve the love you give. 

FINDING YOUR PEACE

YOUR SOLACE LIES IN YOUR SOLITUDE.

The peace is within you. Always has been, always will be. We often get so caught up in trying to 'look happy', that we actually forget to simply be happy. The pursuit of worldly happiness often revolves around ideas other people have created for us, which we then project onto ourselves and use to convince ourselves that we just aren't doing 'well enough'. If only we knew that as long as we are doing something we love, we are doing just fine.

OWNING YOUR BEAUTY

YOU ARE MAGNIFICENT.

Often, we find ourselves spending more time comparing ourselves rather than appreciating. But we aren't to blame. We are living in a world where companies sell us solutions to 'fix' what isn't broken, by convincing us that we have all these flaws we should get rid of in order to be perceived as desirable. Sadly, no amount of 'perfection' can make you completely happy with yourself. Instead of chasing empty ideals, why not focus on building a relationship with the parts of yourself that you've been taught to hate? 

Shot by Tom Oldham

Shot by Tom Oldham