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THE SLUMFLOWER


Award-winning Blogger

Presenter

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THE SLUMFLOWER


Award-winning Blogger

Presenter

 

YOU WILL ALWAYS BE ENOUGH

You must understand that for the person you are right now, you are enough. Everything you need to get through this moment, is already here within you. 

 
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WHO IS THE SLUMFLOWER?


 

 

The Slumflower is actually a name which was directly inspired by Street Etiquette's 'Slumflower' project, centred around the idea of a rose growing from concrete. Growing up in Peckham, South-East London, Chidera shares so many similarities with this concept of beautifully growing, glowing and flourishing in an environment that mainly appears to promote the opposite, especially being a predominantly black neighbourhood which is currently undergoing heavy gentrification.

With a total audience of over 60,000 across her social media, Chidera Eggerue - popularly known as The Slumflower is an award-winning blogger, speaker and creative director of vacation rental company Innclusive, whilst doubling as a presenter for The MOBO Awards - Europe’s largest urban music awards show! The Slumflower has broken barriers through public speaking - including her most recent talk she had at the House of Commons where she boldly discussed how black women are perceived in society, which went viral after being shared by ITV News! After being flown out by the U.S. Embassy for 12 days to explore American values, she has not stopped showing that through tackling many important issues affecting black women today, she can still mix her business activities seamlessly with inspiration and having fun. Through taking up predominantly white spaces in media and television, The Slumflower has aspirations of encouraging young, black women to take charge of their careers whilst maintaining their full identities.


Last but not least, 
BLACK LIVES MATTER.

 

WHO IS THE SLUMFLOWER?


 

 

The Slumflower is actually a name which was directly inspired by Street Etiquette's 'Slumflower' project, centred around the idea of a rose growing from concrete. Growing up in Peckham, South-East London, Chidera shares so many similarities with this concept of beautifully growing, glowing and flourishing in an environment that mainly appears to promote the opposite, especially being a predominantly black neighbourhood which is currently undergoing heavy gentrification.

With a total audience of over 60,000 across her social media, Chidera Eggerue - popularly known as The Slumflower is an award-winning blogger, speaker and creative director of vacation rental company Innclusive, whilst doubling as a presenter for The MOBO Awards - Europe’s largest urban music awards show! The Slumflower has broken barriers through public speaking - including her most recent talk she had at the House of Commons where she boldly discussed how black women are perceived in society, which went viral after being shared by ITV News! After being flown out by the U.S. Embassy for 12 days to explore American values, she has not stopped showing that through tackling many important issues affecting black women today, she can still mix her business activities seamlessly with inspiration and having fun. Through taking up predominantly white spaces in media and television, The Slumflower has aspirations of encouraging young, black women to take charge of their careers whilst maintaining their full identities.


Last but not least, 
BLACK LIVES MATTER.

 

AS SEEN IN...

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SELF-LOVE


SELF-LOVE


KNOWING YOUR WORTH

YOU ARE VALUABLE.

Nobody's validation is worth lowering your value for. This life we have been gifted with, is far too short to be spent on chasing things and people that do not belong in our lives. The sooner you realise that you too, are deserving of the love you spoil others with, the sooner you will take some time out to actually give it to yourself. You deserve the love you give. 

FINDING YOUR PEACE

YOUR SOLACE LIES IN YOUR SOLITUDE.

The peace is within you. Always has been, always will be. We often get so caught up in trying to 'look happy', that we actually forget to simply be happy. The pursuit of worldly happiness often revolves around ideas other people have created for us, which we then project onto ourselves and use to convince ourselves that we just aren't doing 'well enough'. If only we knew that as long as we are doing something we love, we are doing just fine.

OWNING YOUR BEAUTY

YOU ARE MAGNIFICENT.

Often, we find ourselves spending more time comparing ourselves rather than appreciating. But we aren't to blame. We are living in a world where companies sell us solutions to 'fix' what isn't broken, by convincing us that we have all these flaws we should get rid of in order to be perceived as desirable. Sadly, no amount of 'perfection' can make you completely happy with yourself. Instead of chasing empty ideals, why not focus on building a relationship with the parts of yourself that you've been taught to hate? 

Shot by Tom Oldham

Shot by Tom Oldham